“We set out to make a vibrant and healthy drink that was as at home in a pub as it is in the workplace - YEW belongs wherever it shows up”, says co-founder Francesca Zampi. "Our ingredient list is short. Our flavours are big. YEW is the one you’ll keep coming back to - all day, every day.”
Its name draws from the iconic surfer’s shout of ‘YEW!’ - a call of energy, joy and claiming the moment - bottling that same spirit into every can.
Early consumer response speaks volumes. YEW has outperformed household names in blind taste tests and has been ranked healthier than almost every other drink on the shelf by the Yuka app. Its no-nonsense approach is resonating not only with wellness-conscious consumers but with food lovers, trendsetters and culture seekers who want a refreshing alternative to alcohol and sugary drinks that still feels part of the moment.
YEW is now available online, in Selfridges, Island Poké and other selected retailers, pubs, cafés and sports centres across the UK.
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