This festive season, Brunello Cucinelli brings the soul of Solomeo to London, unveiling an extraordinary collaboration with Harrods that transforms the department store’s iconic windows into a living tapestry of craft, cashmere, and imagination. From 1 December 2025, the Feelosophy concept—an immersive narrative celebrating the brand’s values and humanistic ideals—will illuminate Brompton Road and Hans Crescent, inaugurated in the presence of Brunello Cucinelli and his family. Feelosophy is more than a visual display; it is a story designed to be felt. Drawing on the essence of Solomeo, it conveys Cucinelli’s enduring principles of dignity, grace, and harmony with nature. At its heart stands Philo, a benevolent griffin inspired by the heraldic emblem of Solomeo. Rendered in soft, pure white —the shade of the brand’s most emblematic cashmere—Philo embodies wisdom, protection, and a love of knowledge. A Visionary Dream You Can Touch
By Marcella Martinelli
Across 21 windows and adjoining spaces, the journey unfolds like a contemporary fable. From the quiet hamlet of Solomeo, where Philo watches over artisans and stone houses, the narrative follows the creature’s awakening, the revival of the village, and its gentle flight across Italy and the world. Suspended on clouds of cashmere, the hamlet ultimately lands in London, where it invites passersby to pause, look upward, and rediscover the power of beauty to inspire wonder. A six-metre Christmas tree—designed as a towering spool of cashmere thread crowned with Solomeo’s emblem—anchors the installation. Twinkling lights evoke a starry Umbrian sky, echoing the house’s belief in dreams as guiding forces. An exclusive selection of menswear and womenswear completes the experience. Cashmere outerwear, refined knitwear, and artisanal evening pieces interpret the story in material form, inviting visitors to enter the world of Solomeo—where elegance is quiet, craftsmanship is sacred, and beauty feels like a shared, universal dream.
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