Born in Beirut in 1975 and raised amid São Paulo’s vibrant energy, Ara Vartanian was destined for the world of jewellery. A Boston University Economics graduate, he briefly navigated the NASDAQ in New York before answering a louder call: creating jewellery that fuses daring artistry with timeless elegance. Founder of his eponymous house, Vartanian is renowned for daring, iconic pieces—ranging from sculptural Octopus rings and Hook earrings to his signature inverted diamonds. For him, the gemstone remains the star, guiding every line, curve, and silhouette.
With showrooms in São Paulo, Rio, New York, and London’s Mayfair, Vartanian has gained international acclaim. His creations have adorned the likes of Naomi Campbell, Madonna, and other style icons, turning jewellery into wearable art that is bold, luxurious, and uniquely distinctive. Beyond their appearance, his work has heart—supporting causes such as the GRAACC Unbreakable Hope campaign for children with cancer. His latest 2025 collection continues to blend tradition and innovation. Signature lines like River Chain and Pulsar evolve alongside a bold reinterpretation of the tennis bracelet, crafted in 18k yellow gold and sparkling with white, black, and brown diamonds. Designed for movement, modern sophistication, and the inaugural São Paulo Open, each piece communicates the language of power, elegance, and the raw spirit of gemstones. Ara Vartanian doesn’t just craft jewellery—he captures the essence of each stone, establishing himself as one of the world’s most visionary jewellers.
M i LL i ONAIR
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