Craftsmanship & Sustainability
How do you approach sourcing and curation to ensure ethical and sustainable standards?
At Lovebrook & Green , ethics are never an afterthought; they’re the starting point. Every brand we work with meets a clearly defined standard of integrity. Many hold respected certifications such as B Corp or the Positive Luxury Butterfly Mark, or have been recognised by Buy Me Once for their exceptional durability. Others undergo our own in- house sustainability assessment, which examines every aspect of their operations, from materials and manufacturing to people, planet and purpose. We verify every claim a brand makes and share that evidence with our customers, so that transparency is woven through the entire experience. It’s a process that goes beyond compliance; it’s about building trust. Our aim has always been to curate a collection of makers who see sustainability not as a slogan but as a craft. These are brands that enrich rather than extract, that produce with care rather than haste. And in the New Year, we’re expanding that vision with Rare & Beautiful – a dedicated space celebrating small-batch UK artisans who work alone or in studios of no more than five people, creating quietly exquisite pieces with local materials and extraordinary skill.
Many of your pieces feel both timeless and contemporary. How do you strike that balance?
I believe the brands of the future are those rooted in the depth and quality of the past but brave enough to reimagine what comes next. Craftsmanship is timeless when it’s honest, and contemporary when it dares to evolve. Take 886 by The Royal Mint, for example – a company that has been creating coins for this country since the year 886, and is now transforming that heritage into jewellery made from silver recovered from NHS X-rays once stored in forgotten filing cabinets and gold made from our discarded lap-tops. It’s an extraordinary alchemy of history and innovation. Or BEEN, crafting elegant bags from grain waste left over from beer brewing, with not a trace of plastic in sight. That’s what excites me: brands that look both backwards and forwards, carrying the soul of craftsmanship into a new, regenerative age. Timelessness, to me, isn’t about resisting change — it’s about evolving with grace and purpose.
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