The Customer Experience
Who is the Lovebrook & Green customer, and what do they value most?
The Lovebrook & Green customer is discerning yet grounded. She – or he – has an eye for beauty but also a conscience that guides her choices. She’s curious about where things come from and who made them, and she finds meaning in that connection. She doesn’t buy to impress, she buys to express. Her wardrobe and her home reflect her values as much as her taste. She’s the woman who reads labels, follows stories and believes that elegance and ethics can live side by side.
At her heart, she is someone who understands that luxury is not about accumulation, but appreciation of artistry, of time, of the world around us.
How do you want people to feel when they open one of your parcels or step into your world?
I want them to feel as though they’ve entered a quieter, more intentional space – one where beauty and conscience coexist. Opening a Lovebrook & Green parcel should feel like receiving a gift from someone who truly cares: the scent, the texture, the card tucked inside, every detail chosen with thought and tenderness. I want that moment to remind them that slowing down can be an act of joy. That conscious choices can feel indulgent, not sacrificial. When they step into our world, whether online or visiting one of our Lovebrook in Residence events, I want them to feel seen, inspired and part of something quietly revolutionary.
Luxury, for me, is emotional – it’s the feeling that someone, somewhere, cared deeply enough to make something of quality.
a.co11ective
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