Reflections & Future Vision
What have been your proudest moments so far?
It's early days as we only officially launched this month but there are already a few moments that have stayed with me – a customer writing to say how much they loved their styling session with our personal stylists, or a small ethical brand telling us that being featured on Lovebrook & Green is helping them believe in the future of luxury. But my proudest moment is really the collective one: bringing together over seventy ethical luxury brands who share a single, beautifully ambitious belief – that elegance and ethics can thrive together. Watching these makers stand side by side, each distinct yet united by purpose, feels like proof that the future of luxury is already unfolding.
How do you see the brand evolving in the coming years, any exciting collaborations or new directions for 2025?
2025 is about deepening our roots and expanding thoughtfully, with care and intention. One of the most exciting developments in the New Year is the opening of our Food Hall, a curated space devoted to regenerative and artisanal food. It will be led by Pipers Farm, a collective of regenerative farms in Devon that champion the Slow Food Movement. Alongside them, Tea Rebellion will introduce regenerative tea-growing projects in Nepal and Kenya, connecting drinkers directly with the growers who nurture each leaf. The Food Hall will be home to many other incredible, edible brands, each one chosen for its integrity and provenance. It’s an evolution of the Lovebrook & Green philosophy into the realm of nourishment, celebrating food as another form of craftsmanship and care. We’ll also be expanding Rare & Beautiful, our new space for small-batch UK artisans working alone or in studios of no more than five people, and developing collaborations that honour the remarkable history of making we have in this country. For me, the next chapter of Lovebrook & Green is about evolution, not expansion – growing organically, with integrity, beauty and balance.
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