a.collective Winter 2025

The beauty industry is evolving faster than ever. There’s a wave of conscious brands proving that great skincare doesn’t have to come at the planet’s expense. From UpCircle’s upcycled ingredients, to Evolve’s sugarcane packaging, these brands are proving that sustainability isn’t just a trend - it’s here for the long haul. Eco-friendly brand UpCircle has become a pioneer of circular beauty by rescuing ingredients that would otherwise go to waste such as coffee grounds, fruit stones, and flower petals and transforming them into award-winning skincare. Their packaging is designed with longevity in mind, and their refill scheme lets customers top up bestsellers like the their top selling face moisturiser and face serum instead of having to buying new products with excess waste.

Luxury meets sustainability with Tenth Muse , the solid perfume brand changing how we act and think about fragrance. Each perfume is crafted in a refillable compact, with eco-friendly, compostable refills that make it easy to enjoy your favourite scent again and again.

tenthmuselondon.com

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