a.collective Winter 2025

Evolve Organic Beauty believes that beauty should leave the world feeling as good as your skin does. While not traditional refills, Evolve’s refillable duos offer a smart, sustainable way to reduce single-use plastic without compromising on experience. Through the ‘Dump The Pump’ initiative, customers can reuse pumps instead of buying new ones, choosing from two options: Refill Products (no pump) or Refillable Duos (one with a pump, one without). This simple system cuts waste, saves you 20%, and makes circular beauty effortless, and is available across Evolve favourites like Hyaluronic Serum 200, Daily detox facial wash, and Liquid radiance glycolic toner. As Founder and CEO of Evolve Laura Rudoe explains: “Circular beauty is about keeping materials in use for longer, starting with small everyday habits. When someone refills instead of replaces, or reuses a pump from a previous bottle, they’re taking a simple step that reduces waste. Our Dump The Pump initiative makes this easy, you can buy refill products and reuse the pump on some of our natural skincare heroes. One small choice like this may seem tiny, but across thousands of bathrooms, it creates meaningful change.”

She adds: “At Evolve, we also care about the materials we use. Many of our products come in earth-kind packaging made from sugarcane bagasse, a waste product of the sugar industry that actually absorbs more carbon than it generates in production. It’s a clever, renewable way to enjoy beautiful skincare while supporting a more regenerative approach. Circular beauty isn’t about perfection, but progress we can all contribute to. Our aim is to make sustainability effortless so choosing to refill feels natural, rewarding and something to feel proud of.”

evolvebeauty.com

a.co11ective

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