Millionair Winter 2024-25

THE GENESIS OF PURE

Luxury often conjures visions of opulence haute couture, exclusive soirées, and elite experiences. But for Dutch music producer and DJ Michael Mendoza, luxury transcends the superficial. It becomes a profound celebration of diversity, creativity, and authentic connections. As the Dutch brand ambassador for LVMH and the visionary behind PURE, Mendoza seamlessly blends his passion for music, culture, and inclusivity, crafting a groundbreaking movement that redefines the boundaries of modern luxury.

ONAIR Mi LL i

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