ADUNA Welcome to the world of Aduna Superfoods, where simplified advanced nutrition takes center stage. Each of Aduna’s organic superfoods is sourced from exceptionally nutrient-dense plants such as moringa, baobab, hibiscus, and cacao, providing a robust daily boost to your health. Their superfood journey began with a vision to create meaningful positive change for both individuals and the planet. By collaborating directly with producers in rural communities, they ensure high-quality products while reinvesting in sustainable livelihoods and supporting regenerative farming practices. This means you can feel good about every Aduna purchase. Opting for Aduna is not just about personal nourishment; it's part of a larger movement toward a healthier you and a more sustainable world. THE DIRECTORY
The Aduna story began in The Gambia, where co-founder Andrew discovered a new purpose after the demands of his job led to chronic burnout and mental strain. While there, his experience working in a farming enterprise opened his eyes to the profound impact of superfoods. Andrew saw not only the supercharged benefits they have on mind, body, and soul, but also the good they can do as a life- changing source of income and empowerment for rural farmers. Meanwhile, after a business trip brought him to Senegal, Nick was exploring the unique properties of one of Africa’s most nutritious fruits – the Baobab. United by a shared passion and a determination to connect individual health to the health of our planet, Aduna was born. Since 2012, Andrew and Nick have been blazing the trails in superfood nutrition and sustainable sourcing, making Aduna one of the pioneers of the industry.
Choosing Aduna isn’t only about nourishing yourself, it’s part of a bigger movement towards a healthier you, and a healthier world.
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