THE DIRECTORY AROOBA Why do we LOVE this brand...
Arooba encapsulates a passion for authenticity and the transformative POWER OF BEAUTY. It is on these cornerstones that Arooba established her beauty brand created with the customer at it’s heart.
The journey of launching Arooba Beauty has been shaped by my life experiences, starting from my childhood memories of applying makeup to my mother and sister, to formulating my own products in the lab. I have always been a passionate consumer, reader, and researcher in the beauty realm. Family trips often included visits to beauty stores and spas, deepening my appreciation and understanding of various products and treatments. I envisioned creating a brand and community that serves as a platform for self-expression, empowerment, and artistry. Thus, we present Arooba Beauty—a vibrant realm of transformative beauty that radiates from within. I firmly believe that makeup has the power to unveil your inner beauty. It enhances your mood, builds confidence, restores balance, and provides comfort. From a young age, I discovered the transformative power of red lipstick, which gave me the confidence to face challenges, tackle exams, and navigate overwhelming social situations. Makeup became my anchor, helping me regain composure and strength. I aspire to share that sense of empowerment with others.
Elevate your everyday life with your unique signature style. There are no stereotypes, and everyone possesses their own beauty. This is your moment—Make Up An Icon.
ONAIR Mi LL i
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