Samantha Siu is deeply committed to protecting and nurturing a better world for future generations. We had the privilege of speaking with Samantha following the launch of her exclusive ‘Bespoke’ SS25 campaign, where each piece narrates a love story as distinct as your own.
Congratulations on the stunning launch of your new "Bespoke" collection, which showcases necklaces, bracelets, and earrings that we love at Millionair. What inspired you to create this campaign? Thank you so much! The Bespoke campaign is an extension of our A Love Affair collection, which began with necklaces and has now grown to include earrings and bracelets. The idea behind Bespoke is all about personal expression and versatility. We wanted to showcase how our jewellery can be worn in ways that reflect each individual's unique style. Whether layering, stacking, or even transforming bracelets into necklaces, the campaign celebrates creativity. With the rise of maximalism in fashion, we saw an opportunity to push the boundaries of how jewellery can be styled—encouraging people to be bold, mix metals, and embrace their own statement pieces.
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