Every piece is crafted to be versatile, allowing for various styling options that reflect individual flair. Is this influenced by your approach to wearing jewellery? Absolutely! I believe jewellery should be as dynamic as the person wearing it. In my own life, I gravitate towards pieces that can be worn in multiple ways and fit different occasions or moods. This versatility allows for more creativity in styling and gives the wearer the freedom to express themselves in a new way every time. Our multi-wear pieces, for example, can be reversed or layered and adjusted, offering different looks with just one piece. I want our jewellery to feel integral to someone’s personal style, not just an accessory. Where does your design inspiration come from, and How long does it take to create a piece of Samantha Siu jewellery? My design inspiration often comes from my travels and experiences exploring different cultures and histories. Once I have the concept, I move to sketching and wax carving, which allows me to translate the idea into a tangible form. We cast the piece and select the perfect stones, working closely with our artisans. Each piece can take several months to create because we’re meticulous about the details and craftsmanship—it’s all about quality and ensuring every piece is truly special.
“Sustainable luxury lies at the heart of what Samantha Siu New York embodies. Our jewellery line is crafted throughout the design process and purchasing journey with our customers in mind, aiming to create a positive impact. Each jewellery piece is designed for versatile wear, helping to reduce our purchasing footprint while supporting our brand's commitment to sustainability.”
What is the most challenging aspect of running your business?
One of the biggest challenges is balancing the artistry and craftsmanship that are at the heart of our brand with the demands of running a business in today’s fast-paced world.
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