We’re committed to taking our time to create sustainable, high-quality jewellery, which can be at odds with the market's growing desire for instant gratification. We must stay true to our values while evolving to meet modern consumers' needs. Our multi-wear, sustainable pieces help bridge that gap.
What’s been the most significant point in your career so far?
Launching my company and its sister nonprofit, the Phoenix International Foundation, has been one of the most significant moments in my career. Through the foundation, we donate 10% of our profits, allowing us to combine our love for jewellery with philanthropy meaningfully. Knowing that our jewellery brings joy to our customers, helps provide medical care for children, and supports animal conservation has made the journey even more rewarding and purposeful. Your handcrafted jewellery goes beyond mere fashion; each piece is a unique and individual work of art. How crucial is offering a platform for the artisans you collaborate with? It’s essential. The artisans we work with, especially in Thailand, bring a rich history and craftsmanship. Their skill and attention to detail are integral to every piece we create. By giving them a platform, we’re not only honouring their artistry but also helping preserve these traditional techniques passed down for generations. It’s all about creating a dialogue between tradition and modernity, and I’m proud that our brand can spotlight the talented people behind the scenes.
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