We also ensure that our pieces are versatile and size-inclusive, so our customers can wear them in multiple ways, further extending the life of each design.
Your passion for jewellery design started in childhood while working with your family. What essential life and business lessons did you learn from that experience, and how have you incorporated them into your business? Growing up in my family’s jewellery business taught me the value of hard work and perseverance. I learned that the best designs come from a place of passion, not just profit. I also gained an appreciation for teamwork and collaboration, which is something I’ve brought into Samantha Siu New York. Our brand operates like a family —we lean on each other, push each other creatively, and are all invested in the success of the business. It’s about building something meaningful together.
Which pieces should everyone have in their wardrobe?
One piece everyone should have in their wardrobe is our new bracelet collection. These bracelets are designed with versatility in mind—each piece is adjustable, making them size-inclusive and comfortable for everyone. What’s even more exciting is that if you purchase multiple bracelets, they can be connected together to create a statement necklace. We've even seen customers get creative and wear them as belts! The possibilities are truly endless, allowing you to express your unique style in so many ways.
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