Creating Stories in Every Step
By Raf Rodrigues @Raf_rodriguesbr Photography courtesy of Canella Brand Shoes @canella_brandshoes
MEET DANIELLA PEDRAGLIO: THE PERUVIAN DESIGNER COMBINING HERITAGE AND NEW WAYS TO DESIGN FOR A FUTURE WORTH LIVING.
Daniella Pedraglio, a 29-year-old designer from Peru, is the visionary mind behind Canella Brand Shoes, a company she founded over six years ago with a mission to blend creativity and sustainability. After studying business administration, Daniella embarked on a journey to deepen her expertise with a master’s degree in shoe design at Polimoda in Florence, Italy, where she collaborated with Ferragamo between other renowned maisons. HOW HAS PERUVIAN HERITAGE SHAPED YOUR VISION FOR CANELLA BRAND SHOES, AND HOW DO YOU INCORPORATE IT INTO YOUR DESIGNS AND STORYTELLING? From the beginning, my goal with Canella Brand Shoes has been to celebrate culture and share Peru’s rich history with the world. Each collection is grounded in research, allowing me to create designs that are not just products but meaningful stories. I draw inspiration from Peruvian heritage, its materials, patterns, traditions and bring these to life through unique designs and storytelling. Whether it’s exploring weaving techniques for my upcoming collection or honoring the Chimú culture’s empowering legacy, every detail is a tribute to Peru’s identity, reimagined through contemporary fashion.
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