Empowerment is at the core of Canella and who I am. Each piece I design is to make a bold statement, using unique elements like squared heels and custom lasts to ensure every shoe has its own personality. Women are always at the centre of my storytelling, I want every design to celebrate their strength, individuality, and confidence. For me, empowerment also means taking control of your journey, which I’ve embraced as an entrepreneur. With Canella, I aim to inspire women to chase their dreams, be resilient, and own their unique paths, both through our designs and the values we represent. FEMALE EMPOWERMENT IS CENTRAL TO YOUR BRAND'S ETHOS. HOW DO YOUR DESIGNS AND VISION REFLECT THIS?
Daniella Pedraglio wearing one of her Alpaca creations
WHAT IS YOUR FAVORITE DESIGN AND WHAT ARE YOU WEARING OVER THE FESTIVE SEASON?
My favorite designs evolve with the seasons, but a few always leave a lasting impression. For summer, the Sunset heels are a standout. They came to life through an organic process of experimenting directly with laces on the last, resulting in an unexpected, striking design that has become a best-seller. And any pair of heels with sustainable paiche (upcycled fish leather), are true statement pieces that blend style and consciousness. For winter, I’m drawn to the Cumbi loafers. Their custom last and distinctive silhouette perfectly capture the essence of Canella’s identity. Furthermore I’m also especially proud of our alpaca sandals, which feature handwoven Peruvian- inspired patterns, and our latest boots that marry craftsmanship, innovation, and storytelling seamlessly. These designs not only reflect my personal style but also the heart of our brand’s philosophy.
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