Arooba Anwar is putting her own stamp on the beauty industry as founder of Arooba Beauty. The brand is born out of a passion for colour, self- expression, and innovation in skincare-makeup. From immersing herself in the art of colour and formulation to building a luxury beauty brand from the ground up, Arooba’s journey is one of tenacity, creativity, and purpose. With a mission to empower women through beauty, Arooba Beauty celebrates self-expression while offering high-performance, skincare-infused eyeshadow palettes.
"Makeup has always been more than just beauty for me. It’s about confidence, creativity, and self-empowerment. I want every woman to feel like the icon of her own story.” Arooba Anwar, Founder of Arooba Beauty
Inspired by a lifelong love for colour and artistry, Arooba’s journey into beauty began with intensive research into skincare and ingredients, ensuring her formulations deliver both performance and nourishment. This dedication led her to collaborate with top cosmetic scientists in the UK, where she developed Arooba Beauty’s Signature Eyeshadow Dips—a first- of-its-kind fusion of luxurious pigments and botanical-infused formulas. With key ingredients such as Carnauba Wax, Candelilla Wax, Argan Oil, Passion Flower Oil, and Tuberose Extract, Arooba Beauty takes inspiration from both modern skincare science and Middle Eastern beauty rituals.
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