Tell us about the formulas and what makes them so unique.
We have crafted a fusion of skincare and color, taking into account the delicate nature of the eye area. Our easy-to-use formula features nourishing oils, botanical extracts, and fine pigments, resulting in a luxurious texture and smooth application. These vegan and talc-free formulas offer versatility, allowing the different textures within the palette to blend and layer effortlessly, enabling you to unleash your creativity and artistry with makeup.
Why launch with eyeshadow palettes?
We chose to launch with eyeshadow palettes because they provide a diverse array of colours and textures, evoking the playfulness we wanted to inspire with our products. By offering versatile designs and multi-use colours, our palettes can be seen as essential lifestyle companions, tailored to suit individual preferences, personalities, and occasions. Furthermore, recognising the lack of well-executed skincare makeup for the eyes in existing products, we embraced the opportunity to innovate and excel in this category.
What inspired the archetypes for each palette, Polished Princess or Desert Goddess?
It stems from our desire to evoke a feel-good factor and recognise the influence of colour on mood. The palettes provide a platform to explore and express your personality through colour, with each shade named to stimulate the imagination and tell a unique story. We wish for these flattering colours to be ideal for your everyday looks, divided into Day Quad and Night Quad, with the balmy Glitter Essences seamlessly integrating with your lifestyle.
Who are your typical customers, and how do you keep them engaged?
Our typical customers, whom we affectionately refer to as Beauty Icons, are individuals who see makeup as a meaningful part of their daily lifestyle and self-care routine. They enjoy experimenting with colors and textures while being mindful of the ingredients they use on their skin. To keep them engaged, we ensure that each product has a compelling story that resonates with our customers. This fosters a strong connection and supports the engagement we receive from them.
Would you say Arooba Beauty is trend focused?
The priority is to be timeless and classic.. so these palettes can be a staple in one's go- to makeup routine, seamlessly fitting with their lifestyle. ONAIR Mi LL i
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