While I enjoy researching beauty trends on social media, my focus is on interpreting them to create versatile, soft skincare-makeup colors that can be easily blended to produce new shades and finishes. With four distinct textures available—Matte Intense, Lustre Glow, Glitter Essence, and Metallic Flash—our eyeshadow palettes are ideal for recreating or inventing trends. They emphasise the importance of finish, color nuance, and application technique.
What are some of the lessons you have learnt during the overall process?
Perseverance. Despite setbacks caused by ingredient shortages during the pandemic, I remained determined. As soon as restrictions eased, I made multiple visits to the production site in the UK at various stages of the process. Building a strong working relationship with the factory was crucial, and their hospitality and understanding of my vision gave me the confidence to move forward.
What’s next for the brand, where do you see it in 5 years?
The brand's future is centered around continuous product innovation. We have exciting developments underway in the lab, and we are focusing on mastering one area at a time so that you can expect more products in the eyes category. Additionally, our goal is to broaden our presence by entering new markets and making our brand accessible to a broader community of beauty lovers.
ONAIR Mi LL i aroobabeauty.com
Powered by FlippingBook