What have been the biggest challenges in launching your business?
How did your collaboration with Swarovski come about?
"The biggest challenge by far has been that people often assume that youth is linked with unprofessionalism."
"I have always loved crystals and always planned to incorporate them as a way of paying tribute to my heritage. The reason why I decided to work so closely with Swarovski, is that I trust in the precision of their work, and believe they are the perfect partner to oversee the quality control of my handbags."
Do you find that you have to prove yourself doubly because of your age and your family name? "I don't feel that I have to prove myself, but I do think that there are always people who are going to doubt your work, no matter what. In any case, I try to focus on my brand and do my part to live up to the name of the strong line of entrepreneurs that I come from by creating something meaningful:' As a young person, what qualities would you say you need to be able to succeed in such a competitive market? "I believe that in order to succeed in any market, not just the fashion industry, it is important to be driven, energetic, passionate and dedicated. A strong work ethic is so valuable and I always make sure the work speaks for itself before people judge my age. Also, you must be able to choose the right people to join your team, as well as be willing to overcome any obstacles you find along the way."
What do crystals mean to you?
"Crystals to me are associated with happiness, joy, and celebration. Incorporating them is my favourite part of the design process. Being able to make each customer feel glamorous with even the slightest touch of sparkle is what I love the most."
What have you learnt about yourself and what would you say drives you to succeed?
"Through this process I learned that I am very dedicated as a person, and that once I set my mind on something I work endlessly until I achieve it. What drives me is my passion to create accessories that empower every person wearing them."
What are some of the 'pinch me' moments you've experienced since launching?
"My first 'pinch me' moment was definitely when we received our first online purchase. There is no bigger compliment than when someone parts with their hard-earned money for something you created. Other moments that felt surreal included seeing Queen Maxima of the Netherlands, Candice Swanepoel, Giovanna Battaglia, and many other incredible women wearing our bags, along with my first cover story and being taken on by major retailers, such as Moda Operandi, LuisaViaRoma and Harrods."
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